LET ME KNOW IF THIS SOUNDS LIKE YOU:
There's an industry-shifting, million-dollar message brewing in your mind that could change everything.
The problem is you don't know how to say it. Or maybe, you don't even know exactly what you want to say, yet. One thing is for sure:
You're at a total loss for words.
The right words are the hardest to write.
- When the words do come, they don’t capture what sets you apart from the rest in a way that makes you proud to own it. So, you CTRL + ALT + DELETE back to square one.
- Though it sounds good in your head, your soul-shaking message always loses its essence when it comes time to put it on the page.
- No matter how long you stare at the blinking cursor, you can't seem to will that brilliant Instagram caption, email newsletter, or product description to fruition.
It's just you and the blank page... again.
THIS MUCH IS TRUE:
Something has to change if you want your business to stand out from the rest. If not, ...
You'll always sound like everyone else in your industry.
You'll never attract the right people to your business.
You'll keep missing out on money-making opportunities.
THAT'S WHY YOU'RE HERE, RIGHT?
Hey Changemaker, I'm Amber!
I’m a master brand strategist, a details-obsessed copywriter, and I live to tell a good story. My work is dedicated to empowering Creative Changemakers with the words to change their worlds. I believe that words are the currency of change, and that without the right ones, we'll all just be stuck living out our dreams in our heads.
There's something incredibly transformative about WRITING IT DOWN - our stories, ideas, words, and truths. As a guide to creative business leaders around the world, I've seen firsthand the kind of million-dollar messages that can be born from the pages in a journal, directly from the heart of a founder.
Over the past 12 years, I've helped small businesses and global brands alike uncover their unique message through a proven guided framework that's landed them on the pages of Vogue, Elle, Inc. Allure, Business Insider, Fast Company, and more.
My winning approach to unique brand messaging has been featured in Forbes, The Washington Post, Black Enterprise, and the Tory Burch Foundation.
Now, I'm ready to guide YOU toward uncovering yours so you can finally stand out from the rest in your industry and achieve the success you've MORE than earned.
If you're ready to uncover your unique message and FINALLY find the right words to express it, keep reading ...
DON'T TAKE MY WORD FOR IT.
I help creative changemakers around the world discover and activate the power in their message.
"I made more money in Q1 of 2021 than I did in all of 2020 because of my messaging, branding, and marketing. I'm connecting with new leads each week who I am excited to connect with. For the first time in my business, I am reaching people online that are not through referrals. I know that my message is resonating with exactly who I'd hope to find. I'm so grateful for Amber. Working with her is one of the best decisions I've made as a business owner."
CREATOR OF THE COURAGELAB
"Amber can truly put words together that not only resonate with your audience but converts them. She has a way with words like I haven’t experienced with other copywriters, and her digital marketing expertise helps take your copy up a notch. Amber balances the need to maintain your brand’s positioning while optimizing your content for maximum conversions. Amber has done everything from product naming to website copy and she excels at it all!"
FOUNDER & CREATIVE DIRECTOR, HEAT FREE HAIR
NOW, LET ME ASK YOU A QUESTION:
What if you had a clear, authentic message that expressed your uniqueness?
WHAT HEIGHTS COULD YOUR BUSINESS REACH?
You'd reap the benefits of having the right customers, clients, and opportunities look your way. They'd all FINALLY understand that you're the perfect choice.
Those fabulous products and services of yours would finally get into the hands of the people you created them for. For once, they'd know FOR SURE that you're here for them, resulting in more sales, higher loyalty, and the kind of word-of-mouth every budding iconic brand dreams of.
You'd FINALLY stand out from the rest in your industry, sending a clear signal to "the rest" that what you do, who you do it for, and how you do it is just different.
You're the pioneer, you're the true innovator, and you're the next creative leader in your industry. Your message would spell it all out precisely, distinguishing you from the rest in your industry. The legacy you've been looking to build would finally have the foundation you need to scale.
You'd confidently (and easily) be able to share the who, what, where, when, and why of your brand in your marketing - online and off - without having to reference a script that someone else wrote for you.
That question that currently gives you butterflies (but, for all the wrong reasons) would have a clear and compelling answer. "What do you do?" would no longer be the conversation starter that makes you stutter. You'd know it and have the boldness to say it at a moment's notice - anytime, anywhere, and to whomever.
STOP WAITING. START WRITING.
Putting your ideas on paper is the first step to giving them life and unleashing their power.
Your brilliant brand concept isn’t doing you any good trapped inside your head. Writing it down, no matter how unfinished it may seem, starts the creative process. Just ask Don Draper ...
Getting your thoughts on paper opens your mind, giving way to a stream of new ideas and fresh perspectives that you may not have considered, until now.
Putting your pen to the page is great practice. And when it comes to crafting a million-dollar message, practice actually does make perfect (or pretty close to it).
Journaling is the key to finding exactly what makes your message yours.
You're a writers' exploration away from the clarity and confidence you need to share your unique message with the world.
Every million-dollar message started in someone's head.
As a Brand Strategist and Copywriter to Creative Changemakers, it’s my role to get today’s most unique messages out into the world. Throughout the past 10 years, I’ve discovered a series of prompts that almost always, without fail, get the job done. But, I’m just the facilitator.
The million-dollar messages from my clients that have landed on the pages of Vogue, Forbes, Elle, Inc., Business Insider, and Fast Company magazine are from them. It all started in their heads. Who says your industry’s next soul-shaking message can’t come from yours?
A.W. WRITERS' STUDIO
GET EXCLUSIVE ACCESS TO MY RULES - MY GRAIL - FOR UNCOVERING YOUR SOUL-SHAKING MESSAGE:
The Copy Code
I will sound like me.
You are one of a kind. Your brand should reflect that. This module helps you find the words to express what makes you different from the rest.
You'll be inspired to:
- Find your unique voice.
- Understand the purpose behind your message.
- Stay true to you.
I will be short, but sweet.
Your audience is here for a good time, not a long one. This module is a guide to catching their attention, quickly, through captivating words that convert.
You'll be inspired to:
- Choose your words carefully.
- Practice the art of brevity.
- Hook your audience with to-the-point brand statements.
I will say something worth remembering.
At the core of every iconic brand is a message that makes its customers feel. This module teaches you how to move your audience using the most powerful tool in your arsenal: Emotion.
You'll be inspired to:
- Channel vulnerability in your messaging.
- Unapologetically share your beliefs and values.
- Hit at the heart of who your customers really want to be.
I will stay true to who I am speaking to.
Customer discovery is a neverending journey. This module helps you go beyond the surface layers of what you think you know about your people so you can connect better through your message.
You'll be inspired to:
- Start conversations that matter with your audience.
- Build trust through messaging consistency.
- Resist the urge to be all things to all people.
I will move my audience to action.
It's time to make your message work for you. This module is a step-by-step guide for writing words that sell, without sounding like everyone else.
You'll be inspired to:
- Better describe the need for your products and services.
- Create a sense of urgency in your sales copy.
- Move people to think and act differently, without having to ask more than once.
THIS ISN'T YOUR AVERAGE "COPY COURSE".
How audio-guided journaling works:
STEP 1: LISTEN
Each module inside the program contains an inspiring Theory Audio Lesson that explains one writing Rule and how it applies to your business. In a calm environment, listen for cues on your message.
STEP 2: REFLECT
Open to the "Listen & Reflect" section of your journal for the Rule you are applying. Write down your key takeaways and any “AHA” moments you want to translate in your writing.
STEP 3: WRITE
Now, turn to the "Write" section of your journal. Listen to the corresponding Audio Guided Journal under each Rule as I walk you through how to follow the writing prompts inside.
A.W. WRITERS' STUDIO HOUSES ALL THE TOOLS TO ELEVATE YOUR MESSAGE, PLUS:
You're also going to get access to:
EXACTLY WHAT TO SAY IN A CRISIS MASTERCLASS + WRITING GUIDE
This essential training equips you with 6 proven messaging tactics to help you navigate your communications strategy during a crisis. Use the accompanying writing guide to craft an open letter to your audience, whenever the occasion calls for it.
Value = $997
THE CREATIVE CHANGEMAKERS' MORNING MEDITATION BY SHAUNA VANBOGART
This morning meditation gives you the space to let your mind wander. A lot of our ideas, messages, and brilliance lie in the subconscious. Meditation is an effective way to bring your underlying thoughts to the forefront, offering fresh perspectives and concepts that you may have otherwise overlooked.
Value = $297
2 LIVE WRITERS' WORKSHOP COMMUNITY TRAININGS PER YEAR
Training sessions are an opportunity for you to spend time with me as we work through an array of exercises, topics, and writing prompts. I'll share feedback and offer tips on how to elevate your message into something that you can be proud of.
Value = $797
"Writing has always been my weakness. The thought of putting together even a sentence of copy left me feeling completely hopeless. A.W. Writers’ Studio has been a game-changer for me. I feel more confident in my writing than I ever have and am not afraid to step out from behind the curtain and speak to my community."
"I’ve always felt confident in my products. I knew that what I had to offer was simply the best. What I didn’t know was how to communicate that. Whenever I tried, it just sounded dull. The exercises that A.W. Writers’ Studio took me through brought life to my business which, in turn, brought the customers."
“I never knew just how impactful journaling could be. Obviously, we tend to journal about our personal lives, but journaling for professional purposes has completely opened my mind and transformed my brand into one that I can recognize and am happy to share with people. Turns out my issue wasn’t that I didn’t know how to write. It was that I didn’t know how to write for my business. A.W. Writer’s Studio changed that.”
YOU'RE ONE CLICK AWAY FROM FINDING YOUR VOICE AND WRITING WITH CONFIDENCE.
Here's what you get when you join:
Instant access to the complete set of audio guides for journaling
(value = $697)
Complete Printable Journal
(value = $497)
Instant access to The Copy Code audio trainings
(value = $997)
Bonus #1: Exactly What to Say in a Crisis Masterclass + Writing Guide
(value = $997)
Bonus #2: The Creative Changemakers' Morning Meditation Series
(value = $297)
Bonus #3: Invites to 2 *LIVE* Writers' Workshop Community Sessions Per Year
(value = $797)
Access to private feedback Facebook community with monthly group writing challenges
(value = priceless)
ARE YOU READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Choose your experience:
We promise that if you make this commitment to yourself and your business, you’ll uncover your unique message and find ways to get it out to the world like the true icon you are.
We know that once you start journaling with the tools and inspiration inside A.W. Writers’ Studio, you'll be shouting your unique message from the rooftop! But, if you work through the first module and still aren't finding clarity, simply contact us within 7 days to get your money back.
Please note that due to the nature of this program and the downloadable resources, we do not offer refunds once the Writers' Studio Journal has been downloaded.
THE INSPIRATION BEHIND IT ALL.
Why I created this audio-guided journal.
The journey of brand-building is not an easy one. Trust me, I would know. I also know that you don’t need a message full of fancy words to conquer your business goals. It just needs to communicate the right things and resonate with the right people. My holy grail set of rules shared inside A.W. Writers' Studio helps you discover and master what those things are so you can confidently share your message with the world.
I believe that every Creative Changemaker deserves to experience the transformation that comes from having a powerful message - one born right out of your heart.
HAVE A QUESTION?
Frequently Asked Questions
What is audio-guided journaling?
What kind of journal will I receive?
Is this program right for me?
I've taken a course on how to write copy. How is this different?
Will I have lifetime access?
Will I have success with this if writing doesn't come easily to me?
IT'S TIME TO UNCOVER YOUR UNIQUE MESSAGE & FIND THE WORDS TO EXPRESS IT.